About Avra Coaching

Thriving Careers. High-Performing Teams. Happy Workplaces.

About Avra Coaching

Thriving Careers. High-Performing Teams. Happy Workplaces.

Avra, inspired by the Aramaic word meaning “I will create”, is your partner in creating a career you love, dynamic teams that excel, and vibrant workplace environments where everyone thrives.

Avra, inspired by the Aramaic word meaning “I will create”, is your partner in creating a career you love, dynamic teams that excel, and vibrant workplace environments where everyone thrives.

Hi, I’m Sara.

My professional journey started with a solid foundation in Psychology – both at undergraduate and graduate levels, specializing in Counseling and Organizational Behavior. I began my career in coaching and education, where I honed my skills as a career coach and curriculum developer, focusing on emotional intelligence for young learners.

A series of serendipitous events led me to over a decade of experience in HR and People & Culture roles across diverse sectors – Tech, Financial Services, Web Services, Automotive, and Renewable Energy. My diverse roles allowed me to see an organization from multiple angles. I began to notice how work could become more engaging for employees and drive better outcomes for the business. This led to roles focused on building and scaling various HR initiatives. What I was missing was the direct impact on individuals and teams. And that’s what Avra Coaching brings.

The work that I get to do through Avra allows me to make an impact on organizations from the place that I most value – the heart of every organization – its people.

BA, Psychology

MA, Psychology

Change Leadership

Hi, I’m Sara.

My professional journey started with a solid foundation in Psychology – both at undergraduate and graduate levels, specializing in Counseling and Organizational Behavior. I began my career in coaching and education, where I honed my skills as a career coach and curriculum developer, focusing on emotional intelligence for young learners.

A series of serendipitous events led me to over a decade of experience in HR and People & Culture roles across diverse sectors – Tech, Financial Services, Web Services, Automotive, and Renewable Energy. My diverse roles allowed me to see an organization from multiple angles. I began to notice how work could become more engaging for employees and drive better outcomes for the business. This led to roles focused on building and scaling various HR initiatives. What I was missing was the direct impact on individuals and teams. That’s when Avra Coaching was born.

The work that I get to do through Avra allows me to make an impact on organizations from the place that I most value – the heart of every organization – its people.

BA, Psychology

MA, Psychology

Change Leadership

A Convergence of Expertise and Passion

My career spans various industries, equipping me with a comprehensive understanding of human behavior and motivation. With my expertise in tools and modalities like Designing Your Life, Human-Centered Design Thinking, Resilience Coaching, Counseling, and Hypnotherapy, I weave aspects of design thinking, mindfulness, and mindset coaching into my practice. My project and change management skills ensure that our engagements are goal-driven and structured for tangible results.

I believe that our careers should be a source of joy in our lives. I believe that workplaces can and should be designed to promote community, connection, and collaboration. And I have seen the positive impact of thoughtful change management in growing organizations.

I created Avra to bring best practices and tools for career design, team-building, workplace experience, employee engagement, and change management to individuals and organizations.

My clients bring their talent, motivation, and vision. I help them with thoughtful planning and execution to get results.

I can’t wait to see what we build together!

My Approach

My Approach

  • Problem-Solving with Curiosity:
    Understand the challenges and reimagine the obstacles as opportunities.
  • Intentional Design:
    Carefully design solutions with your goals in mind.
  • Empowerment and Accountability:
    I believe in empowering you while holding each other accountable for growth and success.

Working Together

Working Together

  • Understanding Your Needs:
    We start by understanding your vision and aligning our approach.
  • Customized Planning:
    Tailoring scope, timeline, and deliverables to your unique context.
  • Partnership and Execution:
    We enter an agreement outlining desired outcomes and embark on the journey towards success.

Coaching vs. Therapy vs. Consulting

Coaching vs. Therapy vs. Consulting

What’s the difference?